|
| Siedle lives and works by a framework of fundamental values. These determine not only what the company does, but what it does not do. Our values are: |
|
| The company Siedle bears a high level of social responsibility for its employees, its location and its environment. It is a champion of job security, location security and social equality. |
It is a question of give …
Siedle will remain in Furtwangen, avoid redundancies and involve its employees in its commercial success. |
| Siedle needs and cultivates a workforce of qualified and committed employees who fully develop their skills and their personal potential in the company. |
… and take
Siedle employees commit all their skills and their expertise to their place of work at their place of work. They know that they are required to be that important bit better than others. |
An alternative draft:
A company bears a high degree of responsibility for the advantage of its owners, for securing and increasing their wealth. It strives to achieve maximum profits, to minimize costs and generate good operating results. |
A company can also be committed to a quite different set of values. |
| There are many companies who adopt this alternative draft as their blueprint for action. This is something we reject. Certainly: Siedle also needs to create revenue, needs to cut costs and aims to generate good results. Not as an end in itself, but as a means to an end. When Siedle does well, then not only the owners benefit but also the workforce and the location. The difference lies not in whether or not we aim to make a profit – we have to make a profit. The difference lies in the issue of why we make a profit and how we use it: Are the people there for profit or is the profit there to serve the people? At Siedle, the profit has always been used to benefit the people, and this is how we want things to stay. But because a substantial section of the world thinks differently, we and our values face competition. We must strive on their behalf. We have to stand up and fight for them. |
At Siedle, the profit is there to benefit the people. Not the other way round. |
| If we aim to uphold these values, we first have to uphold the company. If we wish to uphold the company, we have to generate profits. This is why these values do not form a platform for unlimited charitable giving. They call in turn for performance and commitment on the part of the workforce. |
The Siedle values offer a great promise – but they also make demands of their own. |
|
|
