Everything is growing ever better at an ever faster pace. Progress is moving at headlong speed, even if the leaps forward are small ones. In-between the major innovations, modest steps are moving us forward ever more quickly all the time. Driven by competition and customer expectations, developers, designers and engineers are never content unless they are improving things we had thought could not get any better.

This does not detract from the importance of landmark achievements. There has to be something new on which to improve. But it is the obligation to continuously optimize that diverts attention to the fine details. It brings them sharply into focus.
The details are what decide whether something is good, better or excellent. It is the details interacting with each other that lend an unconscious impression of quality – this is the opinion expressed in an article by design critic René Spitz. They can even reverse the relationship: This is what happens when detail improvements turn into a landmark achievement; where small steps work in parallel to create a giant leap.

This hypothesis is validated by the new design line Siedle Basic. It demonstrates how progress can be manifested by refinement, how quality of form combines with spatial impact and impressive functionality to create a truly premium product.
René Spitz

Economic mileage in simplicity: The more complex circumstances appear and the more dynamic the pace of change, the greater the appeal of simplicity. Design plays a pivotal role in achieving this effect, as what is perceived as simple on the outside creates the expectation that it will be easy and straightforward to use.
© 2019 S. Siedle & Söhne OHG